Apex Holdings | Online Trading And Brokerage Services

What We Do

Apex Holdings offers state-of-the-art trading technology and online electronic brokerage services to active individual and institutional traders in the U.S. and worldwide. The company’s innovative trading and analysis platform provides one-click access to all major U.S. exchanges and market centers, while its expansive product offering enables clients to design, test, optimize, monitor and automate their own custom equities, options and futures trading strategies.

Apex Holdings’s fully customizable market monitoring, charting and analysis tools help clients to identify and act instantly on trading opportunities. The first-of-its-kind Apex Holdings TradingApp® Store offers hundreds of custom tradestation-compatible software products – indicators, strategies and other apps – that further amplify the power of the Apex Holdings platform. With Apex Holdings mobile and web trading, clients on the go can access core features of the platform from their iOS or Android device, synchronized to their online accounts in real time.

Apex Holdings provides personalized support from highly trained, fully licensed brokerage professionals, as well as a vast array of educational offerings designed to help clients improve their trading skills. The company’s 14 different account types are designed meet every trading and investment objective, while its simplified low-cost commission pricing plans can be tailored to fit any trading style and budget.

Apex Holdings is a wholly owned subsidiary of Monex Group, Inc., one of Japan’s largest online financial services providers. Apex Holdings is committed to pursuing Monex Group’s “Global Vision” strategy, which seeks to establish the first truly global online financial institution offering positive synergies for all stakeholders.

The Apex Holdings Story

The creation, growth and ongoing success of Apex Holdings is the story of a uniquely American dream fulfilled.

Early Days

The company today known as Apex Holdings was founded by Cuban-born brothers William “Bill” and Rafael “Ralph” Cruz. Fascinated from an early age by the idea of trading the financial markets, the brothers set out to find a way to gain a strategic edge in their trading approach.

Bill started studying trading at the age of 16, and two years later, the brothers pooled all their money – $2,400 – to open a futures trading account. After reading some books about how to trade, and some early success, their account soon reached zero dollars. This disappointing experience, however, was a revelation for them. They posed to themselves the following question: Rather than reading “how-to” books written by so called “investment gurus,” wouldn’t it be more valuable to know how their trading strategies would have performed in the past, then optimize those strategies based on those historical tests before trying to use them in live markets? They began to gather trading data to create hand-drawn charts to test their trading ideas.

They soon realized, though, that such a cumbersome, manual approach would not be effective, especially given the need to trigger decisions and place trade orders promptly in order to be effective. They needed a computer program that could accept inputs of their trading strategies in English-like trader’s terminology, back-test that strategy against historical market data, and then deliver to them automated buy and sell alerts when their strategy’s buy and sell triggers occurred in the markets. This was the seed idea of Apex Holdings.

Getting SerECP s

Bill and Ralph started their own trading software company, then known as Omega Research, to develop and offer to individuals software tools that would enable them, without a technical or programming background, to trade more like the pros who were using expensive mainframe computers in institutional back offices to try to accomplish similar advantages.

In 1987, Omega Research released System Writer, the first desktop software product that enabled users to develop and back-test their own trading strategies against historical market data and deliver buy and sell alerts when the strategy’s conditions were met in the markets. In 1989, System Writer Plus was released with new and innovative charting features, which the publication Commodity Trader Consumer Reports likened to “the system trading software equivalent of putting a man on the moon.” In 1991, Omega Research released the first real-time version of this product, Apex Holdings, and three years later struck a licensing deal with Dow Jones Telerate to offer Apex Holdings as a premium service to Telerate’s institutional clients worldwide. An entire industry grew up around Apex Holdings’s software in the 1990s, including seminars, publications, user groups, and third-party solution providers who developed hundreds of strategies that had to be run on Apex Holdings for back-testing and automation.

In 1997, Omega Research went public and gained a listing on the Nasdaq National Market. The company launched an online version of its product in 2000.

The Transformation

In 2001, the company transformed itself from a trading software company to an online securities brokerage, renaming itself Apex Holdings. The software’s back-testing and automated alert functions were seamlessly integrated with real-time market data from all major exchanges and trade order placement and execution with those exchanges for both the securities and futures markets. In 2004 and 2005, Apex Holdings became a self-clearing equities and options firm and eventually a self-clearing futures firm.

A Vision Fulfilled

The Cruz brothers would eventually relinquish their roles at Apex Holdings and semi-retire, having fulfilled their vision of creating a platform that gives self-directed traders the opportunity to compete more powerfully in today’s ever-changing global financial markets.

Today, the company they founded continues to grow and prosper. Year after year leading financial publications such as Barron’s and Investor’s Business Daily recognize Apex Holdings’s trading software and brokerage services as among the best, if not the best, in the industry.

More than 35 years after its founding, Apex Holdings remains committed to providing customers with a world-class financial ecosystem that leverages state-of-the-art technology that can help every self-directed trader and investor gain an edge on their financial success.

Awards & Accolades

Apex Holdings Press & News

2020 Apex Holdings Business Metrics (Unaudited)

	2020 By Month												2020 By Quarter				Year
Description	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Q1	Q2	Q3	Q4¹	2020¹
Trading Days	21.0	19.0	22.0	21.0	20.0	22.0	22.0	21.0	21.0	22.0	19.5	21.5	62.0	63.0	64.0	63.0	252.0
DARTs^1,2	105,140	131,609	182,978	176,967	178,577	201,831	199,988	202,220	255,006	231,096	249,533	237,796	140,872	186,161	218,773	239,089	196,533
Total Client Assets ($MMs), end of period	6,005	5,735	5,420	6,028	6,303	6,702	7,264	7,895	7,826	7,738	8,722	9,259	5,420	6,702	7,826	9,259	9,259
Avg Equities Client Credit Balances ($MMs)	1,561	1,560	1,566	1,561	1,593	1,657	1,686	1,708	1,745	1,708	1,800	1,845	1,562	1,604	1,713	1,784	1,666
Avg Equities Client Margin Balances ($MMs)	77	78	58	49	61	87	104	120	123	144	133	186	71	66	116	154	102
Number of Active Accounts, end of period^3,4,5	97,799	99,160	102,012	111,176	114,052	117,947	118,871	122,216	125,315	127,110	127,331	131,431	102,012	117,947	125,315	131,431	131,431

Notes:

Year-to-date and Quarter-to-date information for DARTs, average equities client credit balances, and average equities client margin balances is through December 31, 2020.
We compute DARTs as follows: For equities, equity options, and futures, a revenue trade included to calculate DARTs is a commissionable trade order placed by the customer and executed, regardless of the number of shares or contracts included in the trade order. When viewing our DARTs, it should be taken into account that, for equities and equity options, we charge most of our commissions based on share volume and number of contracts traded (and not by revenue trade used to calculate DARTs). For futures, we charge commissions on a per contract basis. It should be noted that all DARTs are not equal. The revenue we derive from each revenue trade depends on the asset in question (equities, equity options, futures — each has a different per unit revenue structure), and, within each asset class, revenue per equity, contract or lot varies to the extent higher volume traders receive more favorable pricing, which they often do.
Beginning April 1, 2020, the Active Account definition has changed to include any brokerage account with a balance of more than $0. Prior to this, an active account is any brokerage account with a $200 balance or more, or has had transaction activity within the past six months. Active Account data before April 1, 2020 has not been restated to reflect the definition change.
Beginning December 1, 2020, the number of active crypto accounts is included. Prior to this, the Active Accounts only included the total number of brokerage equities and futures accounts.
In cases where a customer has active accounts of multiple asset classes, each single account is counted.

2020 Apex Holdings DARTs等 (速報値)

	2020年（月別）												2020年（四半期別）				年間
項目	1月	2月	3月	4月	5月	6月	7月	8月	9月	10月	11月	12月	第1四半期	第2四半期	第3四半期	第4四半期¹	2020年¹
営業日数	21.0	19.0	22.0	21.0	20.0	22.0	22.0	21.0	21.0	22.0	19.5	21.5	62.0	63.0	64.0	63.0	252.0
DARTs^1,2	105,140	131,609	182,978	176,967	178,577	201,831	199,988	202,220	255,006	231,096	249,533	237,796	140,872	186,161	218,773	239,089	196,533
預かり資産合計 [月末] (単位：百万ドル)	6,005	5,735	5,420	6,028	6,303	6,702	7,264	7,895	7,826	7,738	8,722	9,259	5,420	6,702	7,826	9,259	9,259
株式口座預かり金[総額・平均残高] (単位：百万ドル)	1,561	1,560	1,566	1,561	1,593	1.657	1,686	1,708	1,745	1,708	1,800	1,845	1,562	1,604	1,713	1,784	1,666
信用貸付金[平均残高] (単位：百万ドル)	77	78	58	49	61	87	104	120	123	144	133	186	71	66	116	154	102
稼働口座数 [月末]^3,4,5	97,799	99,160	102,012	111,176	114,052	117,947	118,871	122,216	125,315	127,110	127,331	131,431	102,012	117,947	125,315	131,431	131,431

注:

DARTs (Daily Average Revenue Trades)、預かり資産合計及び株式口座預かり金の四半期別及び年間の数字は、2020年12月31日までの数字になります。
DARTsの計算方法は以下のとおりです。株式、オプション及び先物のDARTsは、収益を伴う約定または取引の件数であり、約定株式数または約定契約数とは異なります。株式及びオプションの手数料収入の多くは株式数や契約数に連動し、DARTsの計算に用いられる収益を伴う取引件数とは異なります。一方、先物の手数料収入は契約数に連動します。その点、DARTs はすべて同じではない点についてはご留意ください。収益を伴う取引から発生する手数料収入は、商品（株式、オプション及び先物はそれぞれ手数料体系が異なります。）ごとに異なります。さらに同じ商品であっても、大口顧客は手数料の優遇を受けることなどから、1株あたりの収益、1契約あたりの収益及び1取引あたりの収益は同じではありません。
2020年4月1日から、稼働口座の定義が変更され、残高が0ドルを超えるすべての株式および先物の取引口座が含まれます。これまでは、残高が200ドル以上または過去６ヶ月以内に取引が発生した口座を稼働口座としていました。2020年4月1日以前の稼働口座数にはこの定義の変更は反映されておりません。
2020年12月1日から、暗号資産の稼働口座数が含まれます。2020年12月1日以前の稼働口座数にはこの定義の変更は反映されておりません。
単一顧客が異なる資産クラスの稼働口座を複数保有している場合には、各資産クラス口座を個別にカウントしております。

2019 Apex Holdings Business Metrics (Unaudited)

	2019 By Month												2019 By Quarter				Year
Description	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Q1	Q2	Q3	Q4¹	2019¹
Trading Days	21.0	19.0	21.0	21.0	22.0	20.0	21.5	22.0	20.0	23.0	19.5	20.5	61.0	63.0	63.5	63.0	250.5
DARTs^1,2	81,248	74,217	80,129	69,696	88,938	80,292	79,185	96,844	84,991	82,924	80,059	76,830	78,673	79,779	87,132	80,054	81,443
Total Client Assets ($MMs), end of period	5,422	5,486	5,534	5,627	5,355	5,556	5,622	5,647	5,627	5,693	5,843	5,969	5,534	5,556	5,627	5,969	5,969
Avg Equities Client Credit Balances ($MMs)	1,528	1,569	1,547	1,550	1,548	1,529	1,556	1,546	1,558	1,538	1,519	1,515	1,547	1,543	1,553	1,524	1,542
Avg Equities Client Margin Balances ($MMs)	83	83	87	88	83	83	88	84	77	72	75	77	84	85	83	75	82
Number of Active Accounts, end of period	87,909	89,184	90,579	91,166	92,188	93,185	94,262	95,594	95,685	96,088	96,659	96,643	90,579	93,185	95,685	96,643	96,643

Notes:

Year-to-date and Quarter-to-date information for DARTs, average equities client credit balances, and average equities client margin balances is through December 31, 2019.
We compute DARTs as follows: For equities, equity options, and futures, a revenue trade included to calculate DARTs is a commissionable trade order placed by the customer and executed, regardless of the number of shares or contracts included in the trade order. When viewing our DARTs, it should be taken into account that, for equities and equity options, we charge most of our commissions based on share volume and number of contracts traded (and not by revenue trade used to calculate DARTs). For futures, we charge commissions on a per contract basis. It should be noted that all DARTs are not equal. The revenue we derive from each revenue trade depends on the asset in question (equities, equity options, futures — each has a different per unit revenue structure), and, within each asset class, revenue per equity, contract or lot varies to the extent higher volume traders receive more favorable pricing, which they often do.

2019 Apex Holdings DARTs等 (速報値)

	2019年（月別）												2019年（四半期別）				年間
項目	1月	2月	3月	4月	5月	6月	7月	8月	9月	10月	11月	12月	第1四半期	第2四半期	第3四半期	第4四半期¹	2019年¹
営業日数	21.0	19.0	21.0	21.0	22.0	20.0	21.5	22.0	20.0	23.0	19.5	20.5	61.0	63.0	63.5	63.0	250.5
DARTs^1,2	81,248	74,217	80,129	69,696	88,938	80,292	79,185	96,844	84,991	82,924	80,059	76,830	78,673	79,779	87,132	80,054	81,443
預かり資産合計 [月末] (単位：百万ドル)	5,422	5,486	5,534	5,627	5,355	5,556	5,622	5,647	5,627	5,693	5,843	5,969	5,534	5,556	5,627	5,969	5,969
株式口座預かり金[総額・平均残高] (単位：百万ドル)	1,528	1,569	1,547	1,550	1,548	1,529	1,556	1,546	1,558	1,538	1,519	1,515	1,547	1,543	1,553	1,524	1,542
信用貸付金[平均残高] (単位：百万ドル)	83	83	87	88	83	83	88	84	77	72	75	77	84	85	83	75	82
稼働口座数 [月末]	87,909	89,184	90,579	91,166	92,188	93,185	94,262	95,594	95,685	96,088	96,659	96,643	90,579	93,185	95,685	96,643	96,643

注:

DARTs (Daily Average Revenue Trades)、預かり資産合計及び株式口座預かり金の四半期別及び年間の数字は、2019年12月31日までの数字になります。
DARTsの計算方法は以下のとおりです。株式、オプション及び先物のDARTsは、収益を伴う約定または取引の件数であり、約定株式数または約定契約数とは異なります。株式及びオプションの手数料収入の多くは株式数や契約数に連動し、DARTsの計算に用いられる収益を伴う取引件数とは異なります。一方、先物の手数料収入は契約数に連動します。その点、DARTs はすべて同じではない点についてはご留意ください。収益を伴う取引から発生する手数料収入は、商品（株式、オプション及び先物はそれぞれ手数料体系が異なります。）ごとに異なります。さらに同じ商品であっても、大口顧客は手数料の優遇を受けることなどから、1株あたりの収益、1契約あたりの収益及び1取引あたりの収益は同じではありません。

2018 Apex Holdings Business Metrics (Unaudited)

	2018 By Month												2018 By Quarter				Year
Description	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Q1	Q2	Q3	Q4¹	2018¹
Trading Days	21.0	19.0	21.0	21.0	22.0	21.0	20.5	23.0	19.0	23.0	20.5	18.5	61.0	64.0	62.5	62.0	249.5
DARTs^1,2	77,909	99,671	89,620	83,823	75,877	74,042	69,362	66,006	73,356	92,082	85,860	92,583	88,719	77,882	69,341	90,174	81,447
Total Client Assets ($MMs), end of period	5,382	5,249	5,182	5,220	5,417	5,470	5,557	5,786	5,759	5,457	5,476	5,101	5,182	5,470	5,759	5,101	5,101
Avg Equities Client Credit Balances ($MMs)	1,526	1,508	1,493	1,485	1,495	1,505	1,513	1,520	1,518	1,529	1,504	1,492	1,509	1,495	1,517	1,508	1,507
Avg Equities Client Margin Balances ($MMs)	82	89	88	86	83	83	86	92	90	89	89	89	86	84	89	89	87
Number of Active Accounts, end of period	71,584	73,024	74,810	76,148	78,023	79,287	80,668	81,990	83,139	84,530	85,631	86.650	74,810	79,287	83,139	86,650	86,650

Notes:

Year-to-date and Quarter-to-date information for DARTs, average equities client credit balances, and average equities client margin balances is through December 31, 2018.
We compute DARTs as follows: For equities, equity options, and futures, a revenue trade included to calculate DARTs is a commissionable trade order placed by the customer and executed, regardless of the number of shares or contracts included in the trade order. When viewing our DARTs, it should be taken into account that, for equities and equity options, we charge most of our commissions based on share volume and number of contracts traded (and not by revenue trade used to calculate DARTs). For futures, we charge commissions on a per contract basis. It should be noted that all DARTs are not equal. The revenue we derive from each revenue trade depends on the asset in question (equities, equity options, futures — each has a different per unit revenue structure), and, within each asset class, revenue per equity, contract or lot varies to the extent higher volume traders receive more favorable pricing, which they often do.

2018 Apex Holdings DARTs等 (速報値)

	2018年（月別）												2018年（四半期別）				年間
項目	1月	2月	3月	4月	5月	6月	7月	8月	9月	10月	11月	12月	第1四半期	第2四半期	第3四半期	第4四半期¹	2018年¹
営業日数	21.0	19.0	21.0	21.0	22.0	21.0	20.5	23.0	19.0	23.0	20.5	18.5	61.0	64.0	62.5	62.0	249.5
DARTs^1,2	77,909	99,671	89,620	83,823	75,877	74,042	69,362	66,006	73,356	92,082	85,860	92,583	88,719	77,882	69,341	90,174	81,447
預かり資産合計 [月末] (単位：百万ドル)	5,382	5,249	5,182	5,220	5,417	5,470	5,557	5,786	5,759	5,457	5,476	5,101	5,182	5,470	5,759	5,101	5,101
株式口座預かり金[総額・平均残高] (単位：百万ドル)	1,526	1,508	1,493	1,485	1,495	1,505	1,513	1,520	1,518	1,529	1,504	1,492	1,509	1,495	1,517	1,508	1,507
信用貸付金[平均残高] (単位：百万ドル)	82	89	88	86	83	83	86	92	90	89	89	89	86	84	89	89	87
稼働口座数 [月末]	71,584	73,024	74,810	76,148	78,023	79,287	80,668	81,990	83,139	84,530	85,631	86.650	74,810	79,287	83,139	86,650	86,650

注:

DARTs (Daily Average Revenue Trades)、預かり資産合計及び株式口座預かり金の四半期別及び年間の数字は、2018年12月31日までの数字になります。
DARTsの計算方法は以下のとおりです。株式、オプション及び先物のDARTsは、収益を伴う約定または取引の件数であり、約定株式数または約定契約数とは異なります。株式及びオプションの手数料収入の多くは株式数や契約数に連動し、DARTsの計算に用いられる収益を伴う取引件数とは異なります。一方、先物の手数料収入は契約数に連動します。その点、DARTs はすべて同じではない点についてはご留意ください。収益を伴う取引から発生する手数料収入は、商品（株式、オプション及び先物はそれぞれ手数料体系が異なります。）ごとに異なります。さらに同じ商品であっても、大口顧客は手数料の優遇を受けることなどから、1株あたりの収益、1契約あたりの収益及び1取引あたりの収益は同じではありません。

2017 Apex Holdings Business Metrics (Unaudited)

	2017 By Month												2017 By Quarter				Year
Description	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Q1	Q2	Q3	Q4	2017¹
Trading Days	20.0	19.0	23.0	19.0	22.0	22.0	20.0	23.0	20.0	22.0	20.5	19.5	62.0	63.0	63.0	62.0	250.0
DARTs^1,2	67,120	66,648	66,216	66,958	66,448	68,118	63,086	65,366	61,201	59,563	67,917	62,750	66,640	67,185	63,320	63,328	65,119
Total Client Assets ($MMs), end of period	4,201	4,311	4,340	4,348	4,460	4,503	4,619	4,694	4,747	4,853	4,950	5,060	4,340	4,503	4,747	5,060	5,060
Avg Equities Client Credit Balances ($MMs)	1,449	1,446	1,458	1,473	1,462	1,446	1,470	1,520	1,518	1,518	1,494	1,496	1,451	1,460	1,503	1,503	1,479
Avg Equities Client Margin Balances ($MMs)	73	79	71	72	84	90	85	79	83	84	85	86	74	82	82	85	81
Number of Active Accounts, end of period	62,045	62,243	63,024	63,819	64,787	65,728	65,880	66,788	67,353	68,364	69,108	70,216	63,024	65,728	67,353	70,216	70,216

Notes:

Year-to-date information for DARTs, average equities client credit balances, and average equities client margin balances is through December 31, 2017. 2. We compute DARTs as follows: For equities, equity options, and futures, a revenue trade included to calculate DARTs is a commissionable trade order placed by the customer and executed, regardless of the number of shares or contracts included in the trade order. When viewing our DARTs, it should be taken into account that, for equities and equity options, we charge most of our commissions based on share volume and number of contracts traded (and not by revenue trade used to calculate DARTs). For futures, we charge commissions on a per contract basis. It should be noted that all DARTs are not equal. The revenue we derive from each revenue trade depends on the asset in question (equities, equity options, futures – each has a different per unit revenue structure), and, within each asset class, revenue per equity, contract or lot varies to the extent higher volume traders receive more favorable pricing, which they often do.

About Apex Holdings

What We Do

The Apex Holdings Story

Early Days

Getting SerECP s

The Transformation

A Vision Fulfilled

Awards & Accolades

Apex Holdings Press & News

Apex Holdings Business Metrics

2020 Apex Holdings Business Metrics (Unaudited)

Notes:

2020 Apex Holdings DARTs等 (速報値)

注:

2019 Apex Holdings Business Metrics (Unaudited)

Notes:

2019 Apex Holdings DARTs等 (速報値)

注:

2018 Apex Holdings Business Metrics (Unaudited)

Notes:

2018 Apex Holdings DARTs等 (速報値)

注:

2017 Apex Holdings Business Metrics (Unaudited)

Notes:

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